9,848 sf retail
5,500 sf parking
Glazer’s Camera is a well-known local resource for photography education, equipment, and supplies that serves a wide variety of clients, from amateur to professional. They have a strong reputation for the breadth of their product offerings, as well as their knowledgeable staff. The new store leverages this reputation by bringing the high-value products and sales staff to the forefront of the store layout.
The primary retail display elements are located on the main level. A central “racetrack” provides the opportunity for customers to interact with sales staff and highlights a large selection of products. Cashiers at a U-shaped counter face the main entry and exit doors. The modular design of the retail display elements and the limited palette of colors and finishes provide visual continuity to the store.
Upstairs, staff offices are tucked behind a large flexible classroom that hosts educational events and photography shows. Full height glass walls draw in light and open the room to the rest of the upstairs retail area.
Branding: 51 Eggs
Photography: © Cleary O’Farrell Photography